Building an online shop doesn’t have to be complicated. Follow these five key steps, designed specifically for makers and artisan brands, to create an ecommerce website that aligns with your business goals, showcases your craft, connects with customers and drives sales.

Discover how to approach the holiday season as an artisan or handmade business owner with intention. This guide shares practical tips on marketing without discounting, creating meaningful customer connections, and building a thoughtful e-commerce strategy that stays true to your values.

Learn simple, practical ways to optimise your e-commerce site without overwhelm. From clear navigation and compelling product stories to mobile-friendly design and streamlined checkout, these steps help small product-based businesses create an engaging, profitable online store.