What actually makes someone stop scrolling and add something to their cart? These ecommerce homepage design tips help small product brands create a clear, engaging homepage that showcases their work and gently guides visitors toward making a purchase, without borrowing tactics built for big brands with teams and budgets you don't have. Practical, doable yourself, and illustrated throughout with a real homepage example.

Is Squarespace good for ecommerce when you make your own products, take custom orders, or run a business that doesn't fit the standard add-to-cart mould? This guide looks at Squarespace specifically through the lens of makers, artisans, and small creative businesses: what it does well, where its limits are, and whether it's the right fit for the kind of business you're running.

Building an online shop doesn’t have to be complicated. Follow these five key steps, designed specifically for makers and artisan brands, to create an ecommerce website that aligns with your business goals, showcases your craft, connects with customers and drives sales.